New Balance began as a Boston-based arch support  company in the early 1900s, developed into a specialized manufacturer of shoes in the 1970s, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.

Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. In pursuing this goal, they developed an "Endorsed By No One" philosophy, which holds that a superior product will sell itself better than any superstar athlete ever could. Part of producing New Balance shoes and athletic clothing is manufacturing it to fit all widths and sizes, because a better fit produces better performance.

To ensure the best fitting, best performing shoes and clothes, New Balance focuses on improving their technology and production methods. A big part of that is maintaining five manufacturing facilities here in the United States where they continue to produce New Balance shoes and apparel that meet the standards they've employed for 100 years. They have also remained committed to a core set of values that include integrity, teamwork and total customer satisfaction.